Sanjna Subramanian

Architected a 0-1 AI-driven knowledge engine and human-in-the-loop workflows, leveraging Generative AI to streamline complex content generation and organizational efficiency.

Shipped 4 foundational features and high-leverage AI operations, significantly improving workflow efficiency and knowledge organization.

Redesigned Parsnip's core user journey, transforming static content into a scalable, personalized, AI-driven system that maps individual learner's "theory of mind" and skill gaps.

Designed AI-powered features for tutor workflows on the PLUS web app by synthesizing 2000+ rows of data and insights from 10+ user interviews, utilizing AI-assisted data analysis.

Leveraged v0.dev to build high-fidelity prototypes, evaluating model behaviors to ensure features were intuitive, technically feasible, and aligned with user needs.

Shaped the 0-1 product roadmap by translating user research into strategic next steps, brainstorming new AI product features to drive innovation.

Conducted extensive user research, including 25+ interviews, 2 workshops, and 3 surveys with 800+ responses, to inform UX strategy for the picoCTF platform serving 850K+ users.

Restructured global navigation and information architecture, achieving an 86.0 SUS score through meticulous visual and structural detail, significantly improving usability.

Tested 15+ prototypes with AI tools, utilizing qualitative feedback and survey insights to boost user confidence by 18%.

Designed 4 new features, built a robust design system, and delivered components in Storybook in collaboration with engineering, ensuring scalable and consistent UI.

Mapped revenue-generating service opportunities by facilitating 15+ stakeholder interviews and comprehensive competitor benchmarking.

Designed 4 key service-as-a-business opportunities and pitched them to 9 executives, successfully influencing strategic directions and business development.

Drove a 48% increase in conversions and a 38% lift in average orders per user by designing a 0→1 "Add to Cart" feature for Upstox, serving 15M+ users from concept to launch in collaboration with PMs and engineering.

Designed a financial optimization tool to help users maximize tax-savings, translating complex regulations into an intuitive UI.

Collaborated with the research team to moderate a 15-user study and conduct ~30 rapid internal tests, validating design directions and informing iterations.

Optimized account opening and high-friction regulatory KYC flow by 20% through key interaction design changes, improving user experience and efficiency.