# Sanjna Subramanian - Product Designer | AI & UX Strategy
Source: https://hello.cv/sanjnasubramanian
New York

## Links
- LinkedIn | https://linkedin.com/in/sanjnasubramanian
- Email
- Phone

## About
Highly innovative Product Designer specializing in AI-driven solutions and user experience strategy, with a proven track record of transforming complex problems into intuitive, high-impact products. Expert in leveraging data-driven insights and advanced prototyping to deliver measurable results, including significant increases in conversions and user confidence. Adept at leading 0-1 product development, optimizing user journeys, and building robust design systems in fast-paced, collaborative environments.

## Work
### Product Designer | Parsnip.ai
Leading 0-1 product development for an AI-driven knowledge engine, focusing on generative AI to enhance content creation and organizational efficiency.
- Architected a 0-1 AI-driven knowledge engine and human-in-the-loop workflows, leveraging Generative AI to streamline complex content generation and organizational efficiency.
- Shipped 4 foundational features and high-leverage AI operations, significantly improving workflow efficiency and knowledge organization.
- Redesigned Parsnip's core user journey, transforming static content into a scalable, personalized, AI-driven system that maps individual learner's "theory of mind" and skill gaps.
### Product Designer | PLUS - Personalized Learning Squared
Designed AI-powered features for tutor workflows on a web application, integrating data analysis and user insights to shape strategic product roadmaps.
- Designed AI-powered features for tutor workflows on the PLUS web app by synthesizing 2000+ rows of data and insights from 10+ user interviews, utilizing AI-assisted data analysis.
- Leveraged v0.dev to build high-fidelity prototypes, evaluating model behaviors to ensure features were intuitive, technically feasible, and aligned with user needs.
- Shaped the 0-1 product roadmap by translating user research into strategic next steps, brainstorming new AI product features to drive innovation.
### Product Designer | PicoCTF | MHCI Capstone
Led comprehensive UX strategy and design for the picoCTF platform, engaging a large user base to enhance navigation, information architecture, and feature development.
- Conducted extensive user research, including 25+ interviews, 2 workshops, and 3 surveys with 800+ responses, to inform UX strategy for the picoCTF platform serving 850K+ users.
- Restructured global navigation and information architecture, achieving an 86.0 SUS score through meticulous visual and structural detail, significantly improving usability.
- Tested 15+ prototypes with AI tools, utilizing qualitative feedback and survey insights to boost user confidence by 18%.
- Designed 4 new features, built a robust design system, and delivered components in Storybook in collaboration with engineering, ensuring scalable and consistent UI.
### Design Strategist | Philips
Mapped revenue-generating service opportunities and developed key service-as-a-business concepts, influencing strategic directions for executive leadership.
- Mapped revenue-generating service opportunities by facilitating 15+ stakeholder interviews and comprehensive competitor benchmarking.
- Designed 4 key service-as-a-business opportunities and pitched them to 9 executives, successfully influencing strategic directions and business development.
### Product Designer | Upstox
Designed and launched a 0→1 "Add to Cart" feature for a platform with 15M+ users, significantly increasing conversions and average order value.
- Drove a 48% increase in conversions and a 38% lift in average orders per user by designing a 0→1 "Add to Cart" feature for Upstox, serving 15M+ users from concept to launch in collaboration with PMs and engineering.
- Designed a financial optimization tool to help users maximize tax-savings, translating complex regulations into an intuitive UI.
- Collaborated with the research team to moderate a 15-user study and conduct ~30 rapid internal tests, validating design directions and informing iterations.
- Optimized account opening and high-friction regulatory KYC flow by 20% through key interaction design changes, improving user experience and efficiency.

## Education
### Carnegie Mellon University | Human Computer Interaction
4.18/4.33
### Vellore Institute of Technology | Computer Science and Engineering
9.01/10

## Skills
### Design
- Information Architecture
- Interaction Design
- Visual Design
- Design Systems
- Wireframing
- User Flows
- Journey Mapping
- Service Design
- Prototyping
- Design Critique
- Storyboarding
- Sketching
- Accessibility
- Responsive Design
- Iterations
### Research
- Design Thinking
- Product Thinking
- Heuristic Evaluation
- Contextual Inquiry
- User Personas
- Card Sorting
- Competitor Analysis
- Usability Testing
- UX Writing
- A-B Testing
- Design Documentation
### Tools/Code
- Figma
- Framer
- v0.dev
- Replit
- Lovable.dev
- Claude
- Cursor
- Adobe Illustrator
- Adobe Photoshop
- Google Analytics
- Tableau
- Github
- Mixpanel
- Jira
- Confluence
- UserTesting
- Miro
- Notion
- HTML
- CSS
- Javascript
- React.js
- SQL
- Java
- Python

## Source
Read this profile on Hello.cv: https://hello.cv/sanjnasubramanian
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